In 1994, China and Brazil were the balls of the timein major world transformations. Both continental countries with large populations - China's vastlylarger - ready to build a market for mass consumption, in a time of structural change in the mode of global production. Advances in telematicsand logistics had produced a revolution in themode of production of multinationals, ending thehistoric model of supply chain near the endmanufacturer.
There was a relocation of industrial units in somecontinents, using global suppliers.
In the new economic geography, Brazil and China presented themselves as natural candidates tohost countries of final assembly plants. Especiallyafter that with the economic stability brought by theReal, an army of new consumers entered the market.
When Brazil was booked care markets in LatinAmerica and Africa. Besides being made into an export base for the northern countries.
Luis Nassif
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