Reprodução |
A reestreia do site coincide com o lançamento de “Suit & Tie”, novo single de Justin Timberlake.
O cantor pop se juntou a um grupo de investidores para comprar da NewsCorp a rede social por US$ 35 milhões, em setembro de 2012. Desde então ele tem sido uma das principais cabeças por trás do novo projeto.
O serviço reformulado já estava em teste desde julho e algumas pessoas foram convidadas a experimentá-lo a partir de setembro.
O novo design, além de dar muita ênfase ao single de Timberlake, também se inspira em elementos do Pinterest, Twitter e outras redes sociais.
Ascenção e queda
Fundado em 2003, o MySpace foi uma das primeiras redes sociais a se popularizar – principalmente nos EUA.
Em 2005 o serviço foi adquirido por US$ 580 milhões pela NewsCorp, de Rupert Murdoch, dono da FOX e outros canais de mídia. No ano seguinte, enquanto o Facebook ainda engatinhava, o MySpace conquistava 100 milhões de usuários.
No fim de 2007, quando o MySpace era a rede social mais popular do mundo, ele atingia um valor médio de US$ 12 milhões.
Já em 2008, quando o Facebook e Twitter começaram a crescer, o MySpace enfrentou dificuldades em se renovar e passou a perder cada vez mais usuários e, consequentemente, valor de mercado.
Desde então o que se sucedeu foram apenas crises, demissões de funcionários e tentativas fracassadas de renovação. Em 2011, a comScore declarou que o serviço chegou a perder 10 milhões de usuários.
No ano seguinte, Justin Timberlake e um grupo de investidores comprou o MySpace e prometeram a renovação da rede social, que reinaugura hoje.
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